Marissa Bronfman

07.23.12

INSIDE THE SMASHING SUCCESS OF THE COVETEUR

Since an ‘aha!’ moment while watching The Social Network, Stephanie Mark, Erin Kleinberg and Jake Rosenberg have transformed an ambitious fashion blog into a bonafide brand; their site The Coveteur has quickly become one of the most covetable spaces to be featured on and certainly one of the most enjoyable sites to spend time on.

It’s been less than two years of dashing from one glamorous closet to another, styling and photographing the sartorial sanctums of the who’s who of Toronto, New York, L.A. and Paris, and collaborating with the world’s most venerated fashion publications but it’s certainly become de rigeur for this enterprising, young trio.

Now it’s time for The Coveteur 2.0.

In the fall, they will relaunch The Coveteur with a focus on video, mobile and Shop This Look, with the intent to monetize the site and deepen user experience — no longer will the site simply be a collection of static vignettes. It’s a bold move and one that was precipitated by reader demand and their own desire to offer more, challenge themselves and strengthen the brand. They admit that they’ve gone through an enormous amount of trial and error, gauging reader reaction and learning from other web companies.

Read on to find out how they were able to so swiftly and stylishly make their mark in the oversaturated world of fashion and street style blogs, who their absolute favorite Coveteurs are and what important lessons they’ve learned along the way.

READ THE FULL INTERVIEW AND SEE ALL THE PICTURES ON THE HUFFINGTON POST AND STYLELIST.

Tags: , The Coveteur, The Coveteur Chanel, The Coveteur Chanel behind the scenes, The Coveteur Erin Kleinberg, The Coveteur Huffington Post, The Coveteur India, The Coveteur interview, The Coveteur Jake Rosenberg, The Coveteur Marissa Bronfman, The Coveteur photos, The Coveteur pictures, The Coveteur Stephanie Mark, The Coveteur Stylelist

‹ Previous Post
Next Post ›

You may also like

Crystal Renn is Big on Beauty and Brains

Gorgeous, opinionated and wise beyond her years, plus-size model Crystal Renn is shaking some sense into the fashion industry and [...]

MORE »

CHANEL PARIS-BOMBAY CAMPAIGN

Daria Strokous shot by Karl Lagerfeld for Chanel’s Paris Bombay Collection 2012 campaign via Fashion Copious.

MORE »

LFW SR12 | SWAPNIL SHINDE

Swapnil Shinde’s fittings for Lakme Fashion Week Summer/Resort 2012 Photos by Nolan Bryant.

MORE »

VOGUE PARIS | LE NOIR

KATE MOSS AND SASKIA DE BRAUW IN “LE NOIR” SHOT BY MERT & MARCUS FOR VOGUE PARIS, SEPTEMBER 2012 VIA [...]

MORE »

CHICMUSE HONG KONG DIARIES 2

CHICMUSE IN HONG KONG PART TWO, AUGUST 2012. SEE ALL THE IMAGES HERE.

MORE »

ANJA RUBIK DOES AUSTRALIA

Anja Rubik shot by Marcin Tyszka for Polish jewelry line Apart’s 2011 campaign via Fashion Gone Rogue

MORE »