Since an ‘aha!’ moment while watching The Social Network, Stephanie Mark, Erin Kleinberg and Jake Rosenberg have transformed an ambitious fashion blog into a bonafide brand; their site The Coveteur has quickly become one of the most covetable spaces to be featured on and certainly one of the most enjoyable sites to spend time on.
It’s been less than two years of dashing from one glamorous closet to another, styling and photographing the sartorial sanctums of the who’s who of Toronto, New York, L.A. and Paris, and collaborating with the world’s most venerated fashion publications but it’s certainly become de rigeur for this enterprising, young trio.
Now it’s time for The Coveteur 2.0.
In the fall, they will relaunch The Coveteur with a focus on video, mobile and Shop This Look, with the intent to monetize the site and deepen user experience — no longer will the site simply be a collection of static vignettes. It’s a bold move and one that was precipitated by reader demand and their own desire to offer more, challenge themselves and strengthen the brand. They admit that they’ve gone through an enormous amount of trial and error, gauging reader reaction and learning from other web companies.
Read on to find out how they were able to so swiftly and stylishly make their mark in the oversaturated world of fashion and street style blogs, who their absolute favorite Coveteurs are and what important lessons they’ve learned along the way.
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