NEW YORK, United States — “For me, it was a business from day one; I did it as a job,” said the ambitious Swedish style blogger Elin Kling, recalling how she first began blogging professionally for Stockholm-based media site Stureplan, back in 2007. “In Sweden, every third girl is running a blog,” said Kling. Indeed, in a country ranked first in the world by the World Economic Forum in its use of computing and communications technology, a staggering 39 percent of young women (aged 16-25) write or have written a blog, according to an annual report by Sweden’s World Internet Institute. “If you do it, you need to do it 100 percent,” explained Kling. “And to do that, I had to make a business of it.”

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