Marissa Bronfman

Archive for the ‘Digital’ Category

09.11.13

WSJ | BUSINESS OF FASHION’S IMRAN AMED

How the Harvard Business School grad became fashion’s most sought-after expert on luxury in the digital age.

“I don’t want to come off as some kind of futurist,” says Amed, in the Canadian accent he’s held on to despite having lived in London for 14 years. (He grew up in Calgary, the son of Indian parents who immigrated from East Africa.) “All I knew was that something was happening, and it would be exciting to be a part of it.”

Amed is now very much a part of it. His early recognition of the importance of digital innovation in fashion put him and his blog-turned-website, The Business of Fashion, in an enviable position. In the past few years, he’s conducted workshops for executives at luxury conglomerates like Richemont (Cartier, Chloé), LVMH (Dior, Givenchy, Céline) and Kering (Gucci, Saint Laurent and Stella McCartney) to help them understand the digital forces unraveling the universe where they were once masters. Even Google, a year and a half ago, invited him to speak to the company’s top brass and their luxury advertisers, like Net-A-Porter and Burberry.

In February of this year, Amed’s site—which, as he describes it, is “kind of a blog, kind of a B2B trade journal and kind of a magazine” that he launched in January 2007 “from his couch”—received $2.1 million from a group of investors that includes LVMH and venture capital firm Index Ventures, which takes early-stage positions in web-savvy fashion companies like Nasty Gal and Asos. He used the cash infusion to hire a staff of 10 and move into a light-filled open-plan office in London’s Soho neighborhood. Amed is busier than ever, juggling a packed travel schedule of speaking engagements and events from New Delhi to Sydney in addition to serving as his site’s editor-in-chief.

If Amed has a special talent for attracting that rarefied audience, it’s his ability to speak the language of both the suits and the creatives in fashion. “He’s not the classic profile that you see coming out of consulting,” says Pierre-Yves Roussel, the LVMH executive who hired Amed as an advisor when he came seeking professional advice after leaving the fast track at McKinsey in 2006. “Business people tend to think very sequentially. But Imran can enter into dialogue with creative people. He can connect the dots.”

Though it’s still not clear how Imran will make money from the site, his new partners are confident.  “He’s a real disruptor to the way people got their information in the past,” says Robin Klein, a principal at Index Ventures. “Who knows? He may develop the Business of X, Y, and Zed in the future. We’re backing Imran rather than a specific business plan.”

READ THE FULL ARTICLE BY MEENAL MISTRY ON THE WALL STREET JOURNAL.

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VOGUE 5 DAYS 5 LOOKS 1 GIRL | PREETMA

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Something’s Cooking at Moxie Media…

SOMETHING’S COOKING AT MOXIE MEDIA… STAY TUNED FOR A TASTE OF WHAT’S TO COME #THEBIGbbREVEAL

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09.03.13

TORY BURCH | GREAT MENTORS & THEIR INTERNS

Former Tory Burch intern Hayley Bloomingdale currently navigates the digital waters for Moda Operandi. See what she and her own intern Rebecca Shumlin have to say about maximizing internship opportunities.

HAYLEY BLOOMINGDALE, MODA OPERANDI: EDITORIAL AND SOCIAL MEDIA MANAGER

The advice I give interns…
One, be as active as you can. Even if you are given a task, ask what other tasks you can do. Two, try to work in different areas. And three, come up with your own ideas about anything, even if it’s not what you’re there to intern for — if something interests you and you have an idea, it doesn’t hurt to say, “Look, can we try this out?”

The best interns are always…
The most active. They’re always asking what they can do next and are not afraid to voice their opinions and share ideas as well.

My most memorable internship…
My internship at Tory Burch! I was there when they switched offices, so I spent my first week on the job packing and unpacking boxes. It was very fun to help set up the new space.

READ THE FULL INTERVIEW WITH HAYLEY AND HER INTERN REBECCA SHUMLIN ON THE TORY BURCH BLOG.

 

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5 DAYS 5 LOOKS 1 GIRL | SYLVANA

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MADISON MAGAZINE | SPACE ODYSSEY

  Krystal Glynn in “Space Odyssey” shot by Nick Scott for Madison Magazine October 2011 via Fashion Gone Rogue.  

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PHOTOS FROM VOGUE MAGAZINE’S INSTAGRAM AND TWITTER CAMPAIGN TO PROMOTE #THESEPTEMBERISSUE 2013 VIA FASHION COPIOUS.

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Vogue India Wellness Guide 2014 Marissa Bronfman Moxie Media

VOGUE INDIA’S WELLNESS GUIDE 2014 FEATURES MARISSA BRONFMAN

  Vogue India interviewed our Founder and President Marissa Bronfman for a feature in this month’s Vogue India Wellness Guide 2014. [...]

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VOGUE | SPACE ODYSSEY

KAREN ELSON IN “SPACE ODYSSEY” SHOT BY STEVEN KLEIN FOR VOGUE US, SEPTEMBER 2012 VIA FASHION COPIOUS.

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BEAUTIFUL ESCAPES | BALI

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VOGUE GERMANY | CARTE BLANCHE

Britt Maren in “Carte Blanche” shot by Claudia Knopfel and Stefan Indlekofer for Vogue Germany, April 2011 via Fashion Gone Rogue

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07.12.13

HARPER’S BAZAAR AUSTRALIA | NEW WEBSITE

Category: Digital, Fashion

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BORDER & FALL

RECENTLY LAUNCHED BORDER & FALL IS THE MOST BEAUTIFUL AND INTELLIGENT SITE DEDICATED TO INDIAN FASHION. LOOK OUT FOR WORDS [...]

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FOLLOW FOR PICTURES OF TRAVEL, FASHION, FOOD, DECOR & MORE ON INSTAGRAM.

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07.09.13

VOGUE.COM SOCIAL MEDIA PUSH

Category: Digital, Fashion

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05.20.13

THE POWER OF DIGITAL | VOGUE INDIA’S SITA WADHWANI

Category: Digital, Fashion, Featured, India

“Sita Wadhwani is one of our industry’s brightest digital thinkers. Formerly the editor of Mumbai’s CNNGo.com she currently heads Vogue.in as their Digital Editor. Read her candid experiences from the helm of India’s most read online fashion resource.” - Border & Fall

“Two months ago I was approached with a significant career prospect. To become the editor of the India’s ELLE magazine, an excellent publication shaped Nonita Kalra, an exemplary editor who had given me my first job in fashion over a decade ago. The decision not to pursue the opportunity was largely influenced by the magazine’s digital plans.”

Lesson 1: Hurry up, fast

To embrace digital is to get a publishing tool in your hand and just go with it.

Lesson 2: Drop perfection, pick tools

To make sure every hyperlink, tag, search engine optimized keyword is in place is tedious business.

Lesson 3: Share, curate, collaborate

Original content is important. But more content is more important for audience retention.

Lesson 4: Laptop-based gigs are the best

Given a level of maturity in the editorial team it is entirely conceivable that one might run one’s publishing business remotely.

Lesson 5: Modern modalities

From the window of my computer I can see the possibility of aligning the personal with the professional, keeping various work and play streams going while grasping freedom and life outside an office chair where the previous generation lived and died.

READ THE FULL ARTICLE BY VOGUE INDIA’S DIGITAL EDITOR SITA WADHWANI ON BORDER & FALL.

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BON INTERNATIONAL | DANCING IN THE DARK

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