MISS MALINI BUILDS A BUSINESS BY BLOGGING

Malini Agarwal Hosting an Event with Bollywood superstar Shah Rukh Khan

Malini Agarwal is without a doubt, India’s most famous blogger; an independent, effervescent young woman who has turned a hobby into a business, desire into reality and a whole lot of passion and hard work into an enormously successful brand.

Based out of Bombay, a pulsating city that’s home to illustrious Bollywood stars, powerful industry titans and a very shiny glitterati, MissMalini.com shares the latest on film, celebrities, fashion, lifestyle and entertainment to eager readers all over the world. Though the blog is focused on India, there is growing coverage of international trends, events and celebrities — all updated throughout the day, every day. Interviews with the hottest stars, reviews of the latest films and reports from the most stylish runways — Agarwal and her team cover everything that’s hot.

How did you get your start working in the media industry?

I’ve just always been in the right place at the right time! After being a professional dancer for several years and freelance emcee (something I started doing in college for pocket-money) I decided to “get a real job” and become a content writer for an up-and-coming portal back in 1998. Then on a random, friendly visit to Mumbai I decided to jump ship from Delhi and move [to Mumbai] in 2000, where I began work on a portal called ChaloMumbai.com (the original Mid Day website.) Cut to another job hop where I ended up heading the Romance Channel for the MTV India website in 2003 and started my radio career as a DJ after just one lucky audition. From there I started writing my gossip column in Mid Day and worked my way up to Programming Director. I quickly realized I preferred being creative talent to management and moved to Channel [v] as Digital Content Head. In 2009 I started MissMalini.com as a hobby blog but in February 2011 I decided to quit Channel [v] and take this blog to the moon!