“Sita Wadhwani is one of our industry’s brightest digital thinkers. Formerly the editor of Mumbai’s CNNGo.com she currently heads Vogue.in as their Digital Editor. Read her candid experiences from the helm of India’s most read online fashion resource.” - Border & Fall
“Two months ago I was approached with a significant career prospect. To become the editor of the India’s ELLE magazine, an excellent publication shaped Nonita Kalra, an exemplary editor who had given me my first job in fashion over a decade ago. The decision not to pursue the opportunity was largely influenced by the magazine’s digital plans.”
Lesson 1: Hurry up, fast
To embrace digital is to get a publishing tool in your hand and just go with it.
Lesson 2: Drop perfection, pick tools
To make sure every hyperlink, tag, search engine optimized keyword is in place is tedious business.
Lesson 3: Share, curate, collaborate
Original content is important. But more content is more important for audience retention.
Lesson 4: Laptop-based gigs are the best
Given a level of maturity in the editorial team it is entirely conceivable that one might run one’s publishing business remotely.
Lesson 5: Modern modalities
From the window of my computer I can see the possibility of aligning the personal with the professional, keeping various work and play streams going while grasping freedom and life outside an office chair where the previous generation lived and died.
READ THE FULL ARTICLE BY VOGUE INDIA’S DIGITAL EDITOR SITA WADHWANI ON BORDER & FALL.